Here's even more words that you can use in your next sales letter for
The Ultimate SuperTip.
This list was compiled by John Schulte in his article:
Powerful Headlines...Powerful Copy…Powerful Sales
He added to the most persuasive words in advertising (according to David Ogilvy) which were posted earlier today. This list was compiled from studying:
- Successful Direct Mail Ads
- Successful Direct Mail Letters
- Mail Order Catalogs
- Textbooks on Advertising
- Direct Response Classified Advertising
So here's another 130 persuasive words that you can use in your next sales letter...
Mr Schulte broke them up by category.
1. Words That Denote News
If you have news to tell, here are a number of ways to present it:
announcing
novel
introducing
modern
presenting
recent
today
latest
new
suddenly
now
revolutionary
2. Approval
People are more apt to buy if you can furnish evidence of the value of your product or service.
recognized
sanctioned
authorized
approved
commended
proven
recommended
accepted
honored
guaranteed
acclaimed
endorsed
complimented
certified
popular
tested
lauded
praised
admired
3. Large Size
Here are words you can use if large size is a feature of your product:
big
tremendous
large
massive
sizable
gigantic
huge
voluminous
vast
mammoth
enormous
great
spacious
colossal
4. Surprising
The element of surprise or unusualness is an attractive feature in some cases.
Amazing
fantastic
astonishing
extraordinary
astounding
exceptional
startling
notable
surprising
noteworthy
singular
striking
sensational
strange
uncommon
stunning
unusual
magic
remarkable
miracle
5. Quality
Every reader or listener is concerned with the quality of your product.
good
first-rate
better
choice
fine
unparalleled
valuable
unsurpassed
remarkable
unique
exclusive
terrific
imported
selected
rugged
special
durable
personalized
improved
limited
excellent
rare
top
genuine
superior
authentic
greatest
outstanding
famous
wonderful
noted
surpassing
6. Interest
The following words denote interest and apply mostly to books, booklets, pamphlets, etc.:
absorbing
stirring
instructive
entertaining
informative
enlightening
interesting
fascinating
revealing
exciting
secrets
profusely illustrated
7. Appearance
Sometimes the appearance of a product is its most important feature.
beautiful
classic
elegant
distinctive
attractive
fashionable
flattering
appealing
handsome
fascinating
glamorous
exquisite
dramatic
scenic
captivating
colorful
charming lavish
spectacular
magnificent
8. Utility
There are times when the utility of a product is the important consideration.
handy
reversible
helpful
serviceable
useful
workable
usable
versatile
practical
powerful
washable
reliable
9. Money
Making money and saving money are topics of universal concern.
wealth
liberal
fortune
reduced (price)
profitable
lowest (price)
bargain
discount (price)
10. Miscellaneous
Here are useful words that apply in a variety of categories:
quick
successful
quickly
gift
easy
complete
easily
lifetime
immediately
absolutely
hurry
only (price)
Wow, Try using all of these words in your next sales piece! That would be quite a challenge wouldn't it? But I'd venture to guess that you'd be pleasantly surprised at the results....
Paul