What's This Have to Do With Free Ice Coffee?

Where are Jonny, Pinky and Cicarelli are on the Yahoo Buzz Index?

Since we are talking about buzz and viral marketing on the internet... I thought I'd look at Yahoo's Buzz index and see how that list compares with the most popular blog topics as compiled by Technorati and listed in the our previous post.

You'll note that Jonny, Pinky nor Cicarelli among others are not even on the Yahoo list?
Wonder why?

Yahoo! Buzz Index - Today's Top 20 Overall Searches:

top overall searches

Leaders							Movers
Rank		Prev.	Subject (Days on Chart)	Move	Score		Rank	Subject	1-Day Move
1		94	Elin Nordegren (2)	+417	462		1	Hugo Chavez	1052%
2		4	Steve Irwin (13)	+65	252		2	Elin Nordegren	924%
3		1	Elmo (2)	-228	167		3	Emmitt Till	621%
4		-	Wikipedia (1)	-6	165		4	Numa Numa	599%
5		10	Dog The Bounty Hunter (5)	+32	146		5	Kimberly Williams	569%
6		19	Dancing With The Stars (2)	+54	132		6	FBI	553%
7		6	Lindsay Lohan (104)	-19	121		7	George Lucas	462%
8		3	WWE (132)	-32	120		8	The Biggest Loser	424%
9		-	FBI (1)	+99	117		9	Bindi Irwin	397%
10		5	NFL (42)	-25	117		10	Haylie Duff	393%
11		95	America's Next Top Model (4)	+84	117		11	The Dubliner	380%
12		9	Beyonce Knowles (94)	-1	113		12	Bono	379%
13		8	Scarlett Johansson (10)	-7	105		13	Alaska PFD	332%
14		-	Chris Parnell (1)	+91	91		14	Tina Fey	312%
15		11	Jessica Simpson (80)	-16	87		15	Jericho	307%
16		15	Cartoon Network (4)	-1	85		16	Dubliner Magazine	284%
17		18	Britney Spears (106)	-6	82		17	Marg Helgenberger	273%
18		-	Limewire (1)	+2	80		18	America's Next Top Model	259%
19		26	Justin Timberlake (48)	+12	79		19	Shannon Beck	256%
20		21	RuneScape (132)	+1	73		20	Water Boarding	250%

So why don't they match? Why does this list look different than the list on Technorati

Obviously what we are blogging about is not necessarily what we are searching for!

Trying to figure this all out has absolutely nothing to do with The Ultimate Supertip
That is, other than how viral marketing and internet buzz or publicity affects traffic and consequently your sales.

You won't have to worry about this though if you read and implement the tips in The Ultimate SuperTip
Cause it'll explain how to create a buzz and replicate itself without the help of the search engines!

Paul

Now it's Pinky & Cicarelli! So What Happened To Jonny?

Pinky stays in Technorati's most popular list but seems like Jonny has packed his bags!

Today I 'd like to continue with yesterday's train of thought on Internet buzz and viral marketing!

We gave some real time examples in both of yesterday's posts.

The one about the Free Ice Coffee offered by Yahoo is a good example of viral marketing and Technorati and the popular searches and tags... are good examples of Internet Buzz.

Both of these though are rather shortlived.

For instance, yahoo.com and Dunkin Donuts is only giving away free ice coffee today so the viral effect will last 24 hours (or less) in this case.

Also, if you consider the buzz indexed by yesterday's most popular searches on Technorati and compare that list with today's list you'll notice more than one entry has changed from yesterday.
Here's today's most popular list in Technorati:

Top Searches

1. Cicarelli
2. Pinky
3. Facebook
4. Chavez
5. Daniela Cicarel...
6. Bitacle
7. Myspace
8. Onewebday
9. Ipod
10. Black
11. Hugo Chavez
12. Melinda Duckett
13. Youtube
14. Zecco
15. Steve Irwin

Specifically evident today, is Jonny, the subject of yesterday's blog has disappeared!

Pinky's still there but Jonny seems to have packed his bags.

These are great examples of viral marketing and buzz that constantly changes on the web.

Another example of viral marketing techniques, that are meant to last for extended periods of time, can be found in the free ebook by Harvey Segal called The Ultimate Supertip.

So my friends, today the mystery deepens, and Jonny who no one knows, is now nowhere to be found!

Here today... gone tomorrow!

Smell The Free Coffee Courtesy of Yahoo

Just found out that Yahoo was giving away a coupon for a free 16 oz coffee for Dunkin' Donuts...

It seems real since Yahoo issued the notice in its September 18th press release...

Yahoo! - Press Release: "Free Coffee Giveaway

As appreciation for the millions of people who start their day with Yahoo!, all users who select Yahoo.com as their start page this Friday, September 22, 2006 will be eligible for a free coffee giveaway from Dunkin' Donuts. Beginning at midnight ET on Friday morning, visitors to http://www.yahoo.com will be able to access and print a coupon good for one free 16 oz. cup of Dunkin' Donuts iced coffee. The coupon is valid only on September 22, and may be redeemed from 9 a.m. to 11:59 p.m. local time or close of business at any participating Dunkin' Donuts retail locations in the U.S. while supplies last."

We thought we'd let The Ultimate SuperTips readers know about this offer, so hurry on over to Yahoo and get your free coffee so you can wake up!

Paul

Blogs, Tags, YouTube, Jonny &Thailand: Is this THE Ultimate Supertip or Just Another Scam?

Just noticed the most popular searches and tags in Technorati and wondered what its all about and what is the difference between the two sets of listings.

Also wondered how this or anything related to blogs could be related to generating traffic?

Can you help me figure it out?

The Top Searches are:

1. Thailand
2. Jonny
3. Thailand Coup
4. Lindsay Lohan
5. Pinky
6. Cicarelli
7. Steve Irwin
8. Google
9. Video
10. Teacher
11. Armandinho
12. Youtube
13. Cherokee
14. Pope
15. Disney

Please correct me if I'm wrong but these are the most often searched words in the Technorati database. I think that means that people are actively looking for any instance of these words in blogs. Why they would do that I guess is because the topic interests them.

Top Tags on the other hand, again from what I understand, are the most popular related words that bloggers want their blogs to be listed under in TechnoRati.

Top Tags

1. Islam
2. youtube
3. Bush
4. Microsoft
5. iPod
6. Pensieri
7. Terrorism
8. Iran
9. Iraq
10. mp3
11. Christianity
12. iTunes
13. Amore
14. Politica
15. pope

So why is everyone searching for Thailand and Jonny the most but blog about Islam and YouTube?

You'd think you'd try to blog about something someone is interested in searching for?

How does all of this relate to traffic on the web?
How would this apply to Harvey's free ebook The Ultimate SuperTip?

Not sure?

Neither am I? ;-)

All I know is The Ultimate Supertip will help you create traffic without the use of Blogs, Tags, YouTube, Jonny or Thailand!

Paul

Seth's Blog

I just found this post and I love it... I want to share it with you, so with all credit to its author and his blog I'd like to introducte you to:

Seth's Blog: "How to Deal with an Angry Customer

Every business encounters angry people. Not disappointed or confused, but actually angry. Here are a few steps you might want to try:

* Acknowledge the anger. You don’t have to agree with it, but in order to have a chance at making it go away, you need to empathize with the person’s anger. You cannot sell something (even a solution) nor can you negotiate with an angry person.

* Talk more quietly and more slowly than the person you’re talking with. Not an exaggerated mantra, but just enough that you will be de-escalating, not escalating.

* Ask the person what it will take to help them not be angry. Repeat what they’re asking for, in your own words.

* Ask them if that will not only solve their problem, but give your organization a chance to delight them.

* If no, then ask again what it will take. (But only once. You'll settle for a benign grudge if you can get one.)

[It’s important to note that so far I haven’t asked you to give them anything or to actually agree with their point of view. Just to understand it and recognize it. You cannot negotiate with an angry person. Doesn’t work.]

* Now, summarize. Human to human, not as a manipulator or someone following a list of steps read on a blog."

This post will NOT apply to your Ultimate Supertips customers because there's nothing about The Ultimate Supertips that will make them mad or angry!

Paul

Four Functions of A Headline

Ever tried to write a headline for a sales letter or a news release?

If you have, then you might already know what the four main functions of headlines are. If not then maybe knowing them will make them easier to write headlines.

And at the same time, hopefully gain you more sales.

Four functions of a headline:

1. It gets the reader's attention.
2. It summarizes or tells about the article.
3. It helps organize the news on the page.
4. It indicates the relative importance of a story.

Do Harvey's headlines on The Ultimate SuperTip page fulfill these functions?

Check it out and grade him!

Paul

The Most Persuasive Phrases?

You now know (see the two previous posts) some of the most persuasive words in the English Language that you can successfully use in your next sales letter.

But to take this a step further, there are certain phrases, or groups of words that when put together in the context of a sales letter will explode your sales!

Can you think of any? I know you've probably seen them but did you recognize any of them?

Harvey has used a few of them on his sales page for the free download of The Ultimate SuperTips ebook

See if you can identify some of then and then later today or tomorrow I'll share a few of them with you!

Paul

162 MORE Persuasive Words To You Can Use To Sale

Here's even more words that you can use in your next sales letter for The Ultimate SuperTip.

This list was compiled by John Schulte in his article:
Powerful Headlines...Powerful Copy…Powerful Sales

He added to the most persuasive words in advertising (according to David Ogilvy) which were posted earlier today. This list was compiled from studying:
- Successful Direct Mail Ads
- Successful Direct Mail Letters
- Mail Order Catalogs
- Textbooks on Advertising
- Direct Response Classified Advertising

So here's another 130 persuasive words that you can use in your next sales letter...
Mr Schulte broke them up by category.

1. Words That Denote News

If you have news to tell, here are a number of ways to present it:

announcing

novel

introducing

modern

presenting

recent

today

latest

new

suddenly

now

revolutionary

2. Approval

People are more apt to buy if you can furnish evidence of the value of your product or service.

recognized

sanctioned

authorized

approved

commended

proven

recommended

accepted

honored

guaranteed

acclaimed

endorsed

complimented

certified

popular

tested

lauded

praised

admired

3. Large Size

Here are words you can use if large size is a feature of your product:

big

tremendous

large

massive

sizable

gigantic

huge

voluminous

vast

mammoth

enormous

great

spacious

colossal

4. Surprising

The element of surprise or unusualness is an attractive feature in some cases.

Amazing

fantastic

astonishing

extraordinary

astounding

exceptional

startling

notable

surprising

noteworthy

singular

striking

sensational

strange

uncommon

stunning

unusual

magic

remarkable

miracle

5. Quality

Every reader or listener is concerned with the quality of your product.

good

first-rate

better

choice

fine

unparalleled

valuable

unsurpassed

remarkable

unique

exclusive

terrific

imported

selected

rugged

special

durable

personalized

improved

limited

excellent

rare

top

genuine

superior

authentic

greatest

outstanding

famous

wonderful

noted

surpassing

6. Interest

The following words denote interest and apply mostly to books, booklets, pamphlets, etc.:

absorbing

stirring

instructive

entertaining

informative

enlightening

interesting

fascinating

revealing

exciting

secrets

profusely illustrated

7. Appearance

Sometimes the appearance of a product is its most important feature.

beautiful

classic

elegant

distinctive

attractive

fashionable

flattering

appealing

handsome

fascinating

glamorous

exquisite

dramatic

scenic

captivating

colorful

charming lavish

spectacular

magnificent

8. Utility

There are times when the utility of a product is the important consideration.

handy

reversible

helpful

serviceable

useful

workable

usable

versatile

practical

powerful

washable

reliable

9. Money

Making money and saving money are topics of universal concern.

wealth

liberal

fortune

reduced (price)

profitable

lowest (price)

bargain

discount (price)

10. Miscellaneous

Here are useful words that apply in a variety of categories:

quick

successful

quickly

gift

easy

complete

easily

lifetime

immediately

absolutely

hurry

only (price)

Wow, Try using all of these words in your next sales piece! That would be quite a challenge wouldn't it? But I'd venture to guess that you'd be pleasantly surprised at the results....

Paul

Does Anyone Know The 20 Most Persuasive Advertising Words In The English Language?

I can't believe FREE is not on the list!

I'm still reading through some old notes I took on writing sales copy and I thought it would be helpful to you and to me as well (since I am more likely to retain what I learned since I am putting it down on "paper") if I shared some of the ideas I learned with you all.

Basically then, if you download and read the Ultimate SuperTip and apply action you should succeed but if you apply even one of these tips you'll hopefully do even better?

So with that in mind, here's a list of THE 20 Most Persuasive words in the english language according to copywriting wordsmith David Ogilvy.

1 .suddenly
2. miracle
3. now
4. magic
5. announcing
6. offer
7. introducing
8. quick
9. improvement
10. easy
11. amazing
12. wanted
13. sensational
14. challenge
15. remarkable
16. compare
17. revolutionary
18. bargain
19. startling
20. hurry

Use them in the next new sales piece that you create and then compare the results? Let me know how you make out...

I will try it too and let you know!

Paul